About
About Dr. Ali Masrian
Specialist in psychological operations, media agenda-setting, branding, and behavioral science
- Psychological operations
- Media agenda-setting
- Branding
- Behavioral science
Dr. Ali Masrian (born 29 December 1984) holds a PhD in Media Management (Science and Research University, Tehran), an M.A. in Change Management (IAU Central Tehran), and a B.Sc. in Computer Software (Sadra University). He specializes in behavioral science, psychological operations, and media agenda-setting, and is a faculty member at Islamic Azad University.
Education
Dr. Ali Masrian’s university education path
Bachelor's
Computer Software
Sadra University, Tehran
Master's
Change Management
Islamic Azad University, Central Tehran Branch
Doctorate
Media Management
Science and Research University, Tehran
Executive experience
-
Iran Khodro
- Director of Communications and International Affairs, Iran Khodro Industrial Group
- Board member, Iran Khodro Investment Development Company
- Vice chairman of the board, Paykan Cultural & Sports Club
- Chairman, Iran Khodro Social Responsibility Committee
- Editor-in-chief and secretary of the policy council, Iran Khodro Weekly
- Director of Public Relations, Iran Khodro Industrial Group
- Board member, Iran Khodro Auto Parts Company (YAPCO)
-
Karāmad Weekly
- Editor-in-chief and secretary of the policy council, Karāmad Weekly
-
Sedā-ye Sadra Magazine
- Editor-in-chief, Sedā-ye Sadra Magazine
-
International Trade Weekly
- Executive director, International Trade Weekly
-
Imam Hassan Askari (AS) Institute
- Head of communications, Imam Hassan Askari (AS) Institute
- Director of the information portal, Imam Hassan Askari (AS) Institute
- Head of publications and media unit, Imam Hassan Askari (AS) Institute
-
Zero & One Scientific Journal
- Editor-in-chief, Zero & One Scientific Journal
-
IAU Alumni Association
- Activity at the training and research center, Islamic Azad University Alumni Association
-
Media
- Years of media work in the Islamic Consultative Assembly (Parliament)
Teaching
- Islamic Azad University Teaching at universities across the country since 2016
- IAU faculty Faculty member, Islamic Azad University, Karaj branch
- Workshops and seminars Instructor of organizational and specialist training workshops and seminars
Research
The Sixth Continent
Author and compiler of The Sixth Continent and Digital Arts
Research projects
Iran Khodro information strategy for social media presence — project lead: Communications and International Affairs, Iran Khodro Industrial Group (2015)
Articles
A) Research articles
- Explaining the presence of mass media on domestic and international social networks — Journal of Advertising and Sales Management
- A model for mass-media journalists’ use of domestic and international social networks — Journal of Value Creation in Business Management
- Economic capacities of social networks for media — International Journal of Finance, Accounting and Economics Studies
- The Effect of Exogenous Factors on changes and improvement in Iran automotive industry Brand image from the View of Society — International Research Journal of Finance and Economics
- The Effect of Exogenous Factors on changes and improvement in Iran automotive industry Brand image from the View of Society — International Journal of Humanities and Cultural Studies
B) Promotional / applied articles
- Media Knowledge Quarterly — Identifying and selecting the most suitable social platform to expand customer relations at Iran Khodro
- Media Knowledge Quarterly — Examining media convergence in the Iranian press
- Media Knowledge Quarterly — The impact of new media on Iran Khodro’s advertising strategy
- Public Opinion Studies Quarterly — The creative city: an expression of beauty or culture?
- Public Opinion Studies Quarterly — The impact of exogenous factors on change and improvement of brand image in Iran’s automotive industry
- International Law Quarterly — Multinational corporations and international environmental law
Other certificates
- Industrial Management Organization Certificate — applied training course for PR managers and officials, Ministry of Industry, Mining and Trade
- National Conference on Engineering and Innovation Management Certificate of attendance — 4th National Conference on Engineering and Innovation Management
- Iran Logistics Association Certificate — 2nd International and 4th National Conference on Logistics and Supply Chain
- Technical and Vocational Trainer Training and Research Center Certificate — professional skills upgrade course
- Ārmān Public Relations Cultural Institute Certificate — the role of public relations in cultural, social, and economic engineering
- Sharif University of Technology Certificate of attendance — scientific seminars and sessions, 2nd Industrial Ventilation and Hygiene Conference
- Ministry of Industries and Mines Certificate of attendance — Industry and Information Technology Festival
- Computer Science Research Association Certificate — computer hardware course
- Barter Information Technology Center Certificate — animation course
- Social Security Organization Certificate — business skills course
Resume & activity gallery
A visual overview of the professional journey — from the official biography and resume pages.
